Industry News | August 19, 2015

Chef Dale Miller Brings Creative Flavors to Wayback

image used with permission.

Wayback Burgers, serving delicious, fresh, never-frozen burgers, and hand-dipped milkshakes amidst an atmosphere reminiscent of a hometown burger joint, announced that Chef Dale Miller will consult with the company’s research and development department on menu development and innovation. President of Master Chef Consulting Group and one of only 69 certified master chefs in the United States, Chef Miller will apply his culinary talents to create and further develop menu items that add another dimension to Wayback Burgers’ menu by combining on-trend and cutting-edge recipes using flavor variations that are approachable for consumers.

Chef Miller is tasked with leading and consulting on menu development and ideation to create dishes that align with current trends, seasonality, and brand personality, while ensuring they can be duplicated operationally across Wayback Burgers’ 100 locations nationwide. His direction, thus far, has yielded creations including July’s All-American Burger and the Star Spangled Milkshake, which featured pop rocks for a fireworks effect, and August’s Southwest Tumbleweed Burger and Frosted Mojito Milkshake. He also helped create Wayback Burgers’ unique, limited-edition protein milkshakes—the Oreo Mud Pie Cricket Protein Milkshake, featuring Peruvian chocolate cricket protein powder, and the Jerky Milkshake, which replicates the taste of beef jerky.

“We are pleased to announce the addition of Chef Dale Miller to the Wayback Burgers team,” says John Eucalitto, president, Jake’s Franchising. “Chef Miller’s culinary expertise and experience, coupled with his creative approach and ability to meld his concepts with the Wayback Burgers brand persona, make him the perfect fit. We’re already thrilled with the options he’s created for our specialty Burger & Milkshake of the Month program, and we look forward to seeing everything that is to come in the future.”

“I was immediately intrigued by the Wayback Burgers concept, as the brand embraces the philosophy of well-crafted, craveable food and progressive culinary thinking,” Miller says. “I look forward to working with the Wayback Burgers R&D team and bringing new and innovative twists to its already extraordinary lineup, from the creation of its Burgers and Milkshakes of the Month to new regular and specialty menu items.”

Wayback Burgers offers hand-made burgers, cooked to order, available as a single, classic double, triple, and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Guests can enjoy their meals in an environment that hearkens back to a simpler place and time when “customer service” meant something and everyone felt the warmth of the community.

Going “way” beyond the burger, Wayback Burgers offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads, and delicious sides, including fries, onion rings, home-style chili, and house-made chips, as well as its famous Burger and Milkshake of the Month.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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