Industry News | December 18, 2009

Chicago Gourmet Burger Brand Expands

Epic Burger is set to open its second location in Spring 2010 at 1000 West North Avenue in the former Transitions Bookplace in Lincoln Park. The first location launched in Chicago's South Loop neighborhood in May 2008 and introduced Chicago to "a more mindful burger".

In a time when authenticity and value is top of mind, Epic Burger offers its customers a better burger experience. The new location will introduce Lincoln Park customers to a mindful menu that features 100 percent all natural, never frozen, hand-packed beef and turkey burgers, all-natural chicken breasts and portabella mushroom sandwiches, all cooked fresh to order. Customers can also choose from unique flavor additions like: cage-free organic fried egg, nitrate free bacon, and all natural cheeses. Epic Burger buns are baked fresh daily and have no preservatives or artificial ingredients. Fries are made with fresh, hand cut potatoes cooked with zero trans fats and seasoned with pure sea salt. The menu also features shakes and smoothies made with all natural ice cream and fat free frozen yogurt.

Though the menu will stay intact, the new location will feature some modifications to better represent its new home. According to Founder, David Friedman, "Since the South Loop location is recognized for its fun, modern design we will keep it the way it is, but the new location will introduce a softer color palette, plenty of parking and will maintain its efforts to remain environmentally conscious by using Energy Star rated equipment and no petroleum-based packaging."

Friedman is excited about the expansion: "I am proud to serve burgers and fries the way they used to taste before the industrialization of restaurants and farms. No drugs, artificial ingredients, or preservatives are used. We offer opportunity and accessibility to all people to taste unadulterated food in its simplest and most humble form."

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