Industry News | January 12, 2016

Chick-fil-A Beats Amazon, Netflix in Social Media

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Moxie, a marketing and technology agency, announced through the use of eValue data of 2015 social media performance, Engagement Labs, has ranked Chick-fil-A (CFA) No. 1 top favorite American brand on all major social platforms: Facebook, Twitter, and Instagram.

"It represents the cumulative and collective effect of doing social right over time," says Michael McCathren, director of new market strategy at Chick-fil-A.

Moxie has been Chick-fil-A's social media agency of record since 2008. Since that time, the social community for the Atlanta-based quick-service restaurant has grown to more than 8 million strong, with the fastest growing channel, Instagram, seeing both average likes and comments per post up nearly 150 percent since 2014.

"Chick-fil-A has been a tremendous partner for us," says Kristina Jonathan, executive vice president of strategy at Moxie. "The trust we have built has enabled our social strategy and creative teams to create experiences that drive brand participation authentically across Facebook, Twitter, Instagram, and Tumblr," she adds. "One way we've continued to push the boundaries and evolve for Chick-fil-A has been by fully leveraging our agile content studio for them: Unit3C."

Unit3C is Moxie's fully equipped, on-site production studio. It is complete with multiple editing bays and hybridized staff who can direct, shoot, and edit. Unit3C creates quality content inside of an innovative, rapid creation process.

"Unit3C is a critical part of our evolved social media practice, which is ready to deliver meaningful, real-time messaging for progressive brands," says Erik Hostetler, vice president group creative director of Unit3C at Moxie. "For Chick-fil-A, we've been pushing the boundaries in the last 12 months with highly relevant and timely content created inside of our signature 24-hour cycles," he adds.

"Our partnership with Moxie and Unit3C took our social creative to the next level. It allowed us to be agile, nimble, strategic, and really understand what our customers are looking for in the social space," says Kristen Hunter, social and digital marketing manager for Chick-fil-A.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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