Industry News | August 14, 2017

Chick-fil-A Launches New Breakfast Bowl Nationwide

Chick-fil-A
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Chick-fil-A launched the new Hash Brown Scramble Monday, the first breakfast bowl for the national quick-service restaurant company. Joining the popular Egg White Grill, the new breakfast item brings another protein-packed choice for customers eating breakfast on-the-go.

The Hash Brown Scramble is a hearty breakfast option made with Chick-fil-A’s signature “tot” style Hash Browns, scrambled eggs, a Monterey Jack and cheddar cheese blend and a choice of sliced Chick-fil-A Nuggets or sausage. Served with Jalapeño Salsa, the scramble can be enjoyed in a bowl or as a burrito.

“At Chick-fil-A, we understand the importance of breakfast and want to provide a wide range of options to our guests who are looking for a fast and delicious breakfast,” says Amanda Norris, senior director of menu development. “We’ve definitely seen an increase in popularity for breakfast bowls, and the Hash Brown Scramble combines two fan favorites—our chicken nuggets and hash browns. It is a great fit for those seeking a delicious and hearty breakfast that is also packed with protein.”

The Hash Brown Scramble joins the menu nationwide following successful tests in several markets in 2016 and 2017. The Hash Brown Scramble Burrito will replace the current Breakfast Burrito.

The Hash Brown Scramble Bowl has 450 calories and 30 grams of protein when made with nuggets. The bowl and burrito start at $3.49.

For more information about Chick-fil-A and stories about the company’s food, people and customers across the country, visit thechickenwire.chick-fil-a.com.

Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company founded in 1967 by S. Truett Cathy. Devoted to serving the local communities in which its franchised restaurants operate, and known for its original chicken sandwich, Chick-fil-A serves freshly prepared food in more than 2,100 restaurants in 46 states and Washington, D.C.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.