Industry News | January 30, 2015

Chick-fil-A Serves Free Premium Coffee All February

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Regardless of Punxsutawney Phil's forecast about the duration of winter, customers can wake up Monday morning to free coffee at Chick-fil-A. For the entire month of February, Chick-fil-A restaurants nationwide will give customers free cups of its new specialty-grade THRIVE Farmers hot or iced coffee all day long.

The Atlanta-based restaurant chain partnered with THRIVE Farmers Coffee in August 2014 to introduce the quick-service industry's first-ever specialty-grade coffee. The new coffee qualifies as specialty grade per the standards of the Specialty Coffee Association of America and only the top 10 percent of coffee consumed worldwide meets this quality designation. The sale of each cup of coffee provides direct revenue to THRIVE Farmers network of family farmers in Central America, allowing them to earn up to 10 times more than farmers earn in traditional revenue models.

THRIVE Farmers' blend is unique to Chick-fil-A, as it has been roasted with characteristics and flavors that complement the chain's breakfast menu. Both Chick-fil-A's hot and iced coffee are prepared fresh throughout the day. The iced coffee is prepared with an exclusive blend of THRIVE Farmers' cold-brewed, specialty coffee beans and fresh two percent milk, sweetened with pure cane syrup and served over ice.

"Whether a few more weeks of winter or an early spring, we think our THRIVE Farmers coffee is perfect for any weather. It tastes incredible while also doing good in the world. What better way to let our customers experience it for themselves than to give it away for an entire month?" says David Farmer, vice president of menu strategy and development for Chick-fil-A.

This offer includes 12-ounce hot or 16-ounce iced sizes and is available while supplies last. The offer is available anytime during regular restaurant hours and is limited to one cup of coffee per customer, per visit. No additional purchase is necessary and no substitutions are available.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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