Chick N Max is looking to grow more than just its national footprint these days. Less than one month after announcing the launch of its franchise opportunity, the Wichita-based chain has expanded its menu offering with the debut of two new additions to its innovative line of chef-crafted sandwiches – Sweet & Spicy and Maple Bacon.

Available at all three of Chick N Max’s Wichita area locations, the elevated chicken sandwiches offer unique and unexpected flavor combinations, making for what founder and CEO Max Sheets refers to as the “Better Chicken Sandwich” experience.

They are priced at $8.25, which includes one of Chick N Max’s 10 homestyle sides.

“Our sandwiches, made with our signature almond wood smoked pulled chicken or our golden fried chicken tenders, are where we stretch our culinary muscle,” says Sheets. We’re constantly looking to create gourmet flavor profiles that put us ahead of the flavor curve and help differentiate us in the industry, and these two new sandwiches are no exception.”

 The new sandwiches include:

  • Sweet & Spicy Sandwich: Breaded and fried chicken tenders, fried jalapeño pepper strips, cucumber, tomato and sweet & spicy sauce on a brioche bun.
  • Maple Bacon: Pulled smoked chicken, chopped bacon, a drizzle of maple syrup, cheddar cheese, and mayo on a potato bun.

 

The new sandwich introduction comes less than one month after Chick N Max announced the launch of its franchise opportunity and plans to expand across the Central and Southeastern United States. Sheets expects to double his company’s footprint by the end of next year and open as many as five new restaurants each year thereafter. The growth will be primarily achieved through multi-unit franchising.

“We’ve been busy,” adds Sheets. “Anchored by our innovative take on chicken, and an executive team that boasts more than 150 years of combined restaurant experience, we’re perfectly positioned to differentiate ourselves in the thriving segment and look to the future with great enthusiasm.”

Marketing & Promotions, News, Chick N Max