Paytronix Systems, Inc. announced that Chicken Express, a family-owned, franchised group of 250 fried chicken restaurants, has deployed the Paytronix Gift Card system. Chicken Express selected Paytronix for its flexible platform that is integrated with the brand’s primary POS, NCR Aloha, as well as all other POS systems used by its franchisees.
The previous Chicken Express Gift Card system required franchisees to add a separate terminal alongside the main POS system. “It was so difficult to use that many restaurants simply avoided dealing with gift cards altogether,” said Ricky Stuart, co-owner of Chicken E Food Service and Chicken Express. “I can’t guarantee what POS we will be using in five years, so we needed a provider that is flexible to fit our current needs, Paytronix makes it easy to sell gift cards at the POS, which in turn, makes our franchisees eager to join the program.”
The initial step in a broader customer experience management strategy, the Chicken Express Gift Card program takes advantage of the Paytronix gift card management tools, which make it easy to create, sell, and manage gift cards. Paytronix ensures an exceptional customer experience at all touch points – in store, mobile and online, third-party retail, discounted bulk sales – to bolster sales throughout the year.
“By removing the barriers to further gift card sales, we’re helping Chicken Express continue on its growth trajectory,” adds Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “The merchant experience coupled with the customer experience are key to keeping users actively producing incremental sales.”