Industry News | March 28, 2017

The Chickery Signs Deal for Middle East Expansion

The Chickery, a fast growing better chicken fast casual, announced that it has signed a franchise deal for 20 units in the UAE and Qatar. This will be The Chickery’s first franchisee in the Middle East.

Based in Toronto, The Chickery is a category leading “better chicken” concept that was founded to bring healthy and flavorful chicken to customers in a casual and relaxed environment. The chef-inspired fast casual focuses on providing customers quality chicken by offering a variety of menu options including both rotisserie and fried chicken made with all Halal meat. The menu features rotisserie chicken and tender, juicy, all white-meat chicken fingers served in an assortment of platters, salads, and sandwiches along with gourmet sides. The Chickery offers a variety of savory sauces that compliment every bite of chicken.

Saleh Al-Samadi of ALSAMADI Group—hospitality division, is an experienced multiunit franchisee. He is also the master franchisee for Big Smoke Burger in the UAE and Qatar. When asked what drew him to invest in The Chickery, Al-Samadi says, “We saw a tremendous gap in the market for high quality, fresh chicken.  The superior food quality and combinations really solidified our choice to invest in The Chickery.”

The Chickery has partnered with Fransmart, the franchise development company behind the explosive growth of restaurant brands like Five Guys Burgers and Fries, The Halal Guys, and Freshii, to support their expansion efforts. “Chicken is ‘the next burger’ and we expect to see a rise in chicken menu items in 2017,” says Dan Rowe, CEO of Fransmart. “This is a great time to bring The Chickery to Dubai and we are excited to offer this better chicken concept to the UAE.”

The franchisees are currently exploring real estate options throughout Dubai and expect to have their first location open in 2017. The Chickery is looking for additional experienced multi-unit food service operators to develop franchise territories in major markets internationally.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.