Chipotle announced that its customers can now use the Chipotle skill for Alexa to reorder their favorite Chipotle meals for delivery or pickup. To celebrate the reorder skill and the company reaching seven million enrollments, Chipotle is giving away Amazon Echo Dots to all of its existing Chipotle Rewards members named Alexa.
To get started, download the Amazon Alexa app, enable the Chipotle skill, link your Chipotle profile and reorder your go-to Chipotle meal. It’s as simple as: “Alexa, tell Chipotle to reorder my favorite for delivery.”
“We always strive to introduce additional access points in the Chipotle ordering experience and overall digital ecosystem,” says Nicole West, Vice President of Digital Strategy and Product Management at Chipotle. “With this new skill for Alexa, our customers can get their favorite Chipotle orders delivered straight to their door in the most convenient way possible – all they need to do is ask.”
Additionally, Chipotle has also rolled out its own artificial intelligence-generated voice assistants to all 2,500 restaurants. The system is designed to reduce friction in the restaurants so that customers can go through the entire ordering process effortlessly and employees can focus on providing the strongest possible guest experience in the restaurants. The voice automation provides the option to pay ahead and the ability to skip the line and go straight to the digital pickup shelves or drive through the Chipotlane to collect the order.