Industry News | October 24, 2014

Chipotle Again Hosts Halloween Boorito Fundraiser

image used with permission.

Chipotle Mexican Grill will again host its popular Halloween fundraiser, Boorito. On Friday, October 31, Chipotle will offer $3 burritos, bowls, salads, tacos, or kids meals to customers dressed in costume. Proceeds from the fundraiser will benefit the Chipotle Cultivate Foundation.

“Our customers have helped raise $3 million for the Chipotle Cultivate Foundation through Boorito over the last three years, simply by coming to our restaurants in costume,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “We are changing the way people think about and eat fast food, and the Cultivate Foundation is an ally in that effort, providing money to organizations that are committed to creating a sustainable, healthful, and equitable food future. We are thrilled to have the support of our customers to help us on our journey to cultivate a better world.”

Chipotle is also inviting costumers to participate in a costume contest. To enter, participants can upload a photo of themselves in costume at Chipotle to Twitter or Instagram using the hashtag #ChipotleBooritoContest. Three grand prize-winners will win $2,500 in the categories of best group costume, scariest costume, and most creative costume. Five runners-up will also be selected to receive free Chipotle catering for 20 people.

To participate in Boorito, simply visit any Chipotle restaurant dressed in costume between 5 p.m. and closing on October 31, and purchase a burrito, burrito bowl, tacos, salad or kids meal for only $3. Proceeds, up to $1 million, will benefit the Chipotle Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food system and to raising awareness about important issues in food.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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