Chipotle Mexican Grill announced Thursday that it's rewarding its one millionth Chipotle Rewards member with a year's worth of free, real food. Less than one week after the nationwide launch of Chipotle Rewards, Andrea Bailey of Boylston, Massachusetts will join the ranks of Chipotle's most elite as the newest owner of a Chipotle Celebrity Card.
"We're thrilled to bring our fans Chipotle Rewards to show that the more you Chipotle, the more you can get free Chipotle," says Chris Brandt, chief marketing officer of Chipotle. "Rewarding our millionth member is a great example of how we want to surprise and delight our fans with this program in the future."
After giving away a quarter of a million dollars last week, Chipotle continues to surprise and engage with its most loyal fans. The national launch of Chipotle Rewards serves as yet another touchpoint for consumers as it follows the implementation of second makelines, digital pick-up shelves and introduction of Chipotlanes.
To start earning free Chipotle with Chipotle Rewards, people can sign up in the Chipotle app or at Chipotle.com/Rewards. Those who enroll will earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, will help members earn points more quickly so real food becomes real free real fast. Chipotle Rewards brings instant gratification to customers with free chips and guac after the first purchase as a member, and with surprise birthday rewards.