Chipotle Mexican Grill released “A Love Story,” an original, animated short film that follows the story of two young entrepreneurs, Ivan and Evie, and the escalating rivalry that leads them to build competing fast food empires.
“We are changing the way people think about and eat fast food,” says
“A Love Story” continues Chipotle’s tradition of animated short films and innovative content that illustrates how competition among food businesses can cause them to become something that was not initially intended. The film was made by Chipotle in conjunction with Passion Pictures, a renowned animation production company that has won multiple Academy Awards, BAFTA Awards, Emmy Awards, and advertising awards for its feature films, television programming, and commercial content, and CAA Marketing. It was directed by award-winning director Saschka Unseld.
The film is set to a remake of the Backstreet Boys’ 1999 hit song “I Want it That Way” recorded as a duet by GRAMMY Award winner, Alabama Shakes’ lead singer
Chipotle’s first original short film, “Back to the Start,” was released in 2011, and followed a farmer’s evolution from small, sustainable farming to large, industrial farming before going “back to the start” and returning to farming the way he did it in the beginning. The film was set to a
“Chipotle is very different than traditional fast-food restaurants, and our marketing reflects those differences,” Shambura says. “By telling elements of Chipotle’s story through films that are primarily meant to entertain viewers, we have been able to prompt a number of important conversations about food and issues in food. While we hope consumers find ‘A Love Story’ as entertaining as we do, we also hope it encourages them to think about how food is made.”