Chipotle Mexican Grill announced Tuesday it's dishing out up to $1 million of free burritos through the rest of the professional basketball season.
Free throws. Free agent. Cutting away to get free. All of this means free burritos. Every time an on-air announcer says the word "free" during the official coverage of the men's professional basketball championship series, Chipotle will be "freeting": live Tweeting a unique code good for the chance to score a free burrito from @chipotletweets.
Each mention of "free" in the first half of each game results in up to 500 free burritos. Each mention of "free" in the second half results in up to 1000 free burritos. Viewers and Tweeters will need to be on the offense as the code will only be valid to the first 500 (in the first half) or 1000 (in the second half) mobile users to text the correct code to 888222. Ordinary text and data rates will apply. The promotion will be limited to the first 20 on-air mentions of "free" during each game.
Chipotle will also be offering free delivery through the series: every day from Thursday, 5/30 to Sunday, 6/9 as well as Monday, 6/10, Thursday, 6/13 and Saturday, 6/16 if the series continues. This applies to all orders $10 or more ($200 max) via the Chipotle app, Chipotle.com and through DoorDash.
"We know that basketball fans are some of the most passionate fans in sports, so we're putting even more, about one million dollars more, on the line by 'freeting' through these final games," says Chris Brandt, chief marketing officer of Chipotle. "Chipotle has never been easier to access and with Chipotle delivery, you never have to choose between basketball and burritos again."