Chipotle Mexican Grill announced it will give away $100,000 in free burritos and $100,000 in Bitcoin to celebrate National Burrito Day on April 1. This occasion makes Chipotle the first U.S. restaurant brand to offer a cryptocurrency giveaway to consumers.
On National Burrito Day, Chipotle and Stefan Thomas, the founder and CEO of Coil, will launch a new interactive game called "Burritos or Bitcoin." In a playful ode to Thomas's experience losing the login to his hard drive that stored $387 million in Bitcoin, Chipotle is encouraging fans to carry out a mock "chiptocurrency" rescue mission and crack the code on its digital wallet.
Each player will have 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful in their ten attempts and endure the same fate as Thomas, they may be surprised and delighted with a special offer from Chipotle.
The contest officially goes live on April 1 at 9:00am PT and ends at 6:00pm PT that same day. Fans can play "Burritos or Bitcoin" by visiting: burritosorbitcoin.com.
Here is the full breakdown for prizing:
- 10,000 fans will win one free burrito
- 50 fans will win $500 in Bitcoin
- 3 fans will win $25,000 in Bitcoin
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," says Chris Brandt, Chief Marketing Officer. "We're always looking for unique ways to enhance the celebration, and this year, we're giving fans the opportunity to acquire two highly valuable assets: Burritos or Bitcoin."