Chipotle Mexican Grill announced it is launching Chipotle IQ, a trivia game that will test fans’ knowledge of Chipotle’s sourcing, ingredients, recipes, and sustainability efforts. The first 250,000 test takers who answer all 10 randomly selected Chipotle IQ questions correctly will receive a digital BUY-ONE-GET-ONE (BOGO) offer.

Fans who are up for the challenge can visit

“Chipotle IQ allows our customers to discover Chipotle in a whole new way and rewards our most devoted brand experts,” says Chris Brandt, Chief Marketing Officer. “We’re introducing a test our fans will actually be excited to take.”

Official Chipotle IQ Study Guide

  1. Keep track of time
    1. These BOGOs will go fast.
  2. Think beyond the bowl
    1. Chipotle IQ questions include everything Chipotle – inside and outside the restaurant.
  3. The test features multiple choice, true or false questions, and write-in answers
    1. You.
    2. Got.
    3. This.
  4. Failure is actually an option
    1. You will have an unlimited amount of tries to pass Chipotle IQ.
  5. The reward is real (and delicious)
    1. Score a perfect 100% on Chipotle IQ and you will have a chance to win a digital BOGO code sent via text.   

Chipotle is offering free delivery on all orders $10 or more via the Chipotle app and every Monday through September 28.

No purchase necessary to play or win. Open to legal residents of the 50 U.S. & D.C. who are 13 years of age or older (minors must have parental consent). Contest Period begins 08/26/20 at 12:01 a.m. PT and ends the earlier of (i) 09/01/20 at 11:59 p.m.; or (ii) when all prizes have been awarded. To enter, visit and play the Chipotle IQ Trivia Game. Up to 250,000 prizes available. Limit one (1) prize per eligible entrant. See Official Rules at for how to enter, additional eligibility restrictions, prize descriptions/restrictions/ARV’s, and complete details. VOID WHERE PROHIBITED. Sponsor: CMG Strategy Co., LLC, 610 Newport Center Drive, Suite 1400, Newport Beach, California, 92660.

Free delivery offer valid only for orders placed and fulfilled on Mondays from 8/24/20-9/28/20 only, within Chipotle’s delivery areas within the U.S. from participating U.S. Chipotle locations, during normal operating hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability. Not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery or digital order but do not count towards satisfaction of minimum purchase requirements. Chipotle reserves the right to modify or terminate the offer at any time without notice. Additional restrictions may apply; void where prohibited.


Marketing & Promotions, News, Chipotle