Chipotle Introduces 'Real Change Feature' on App to Support Equality

    Industry News | August 6, 2020
    Chipotle app screengrab.
    Chipotle
    To increase its diversity pipeline, Chipotle will also partner with the Thurgood Marshall College Fund to utilize TMCF's Talent Sourcing Program to identify and develop diverse talent.

    Chipotle Mexican Grill announced its new real change feature on the Chipotle app and Chipotle.com will spotlight the Thurgood Marshall College Fund (TMCF), an American non-profit organization that supports and represents students attending its 47 member-schools that include publicly-supported historically black colleges and universities, (HBCUs) medical schools, and law schools.  From August 6 – 23, guests can round-up their change to the next highest dollar amount on the app or website to help drive real, meaningful change for the Black community.

    From August 6 – 23, guests can round-up their change to the next highest dollar amount on the Chipotle app or Chipotle.com to support the Thurgood Marshall College Fund.

    To increase its diversity pipeline, Chipotle will also partner with the Thurgood Marshall College Fund to utilize TMCF's Talent Sourcing Program to identify and develop diverse talent. With student loan debt disproportionately impacting people of color, Chipotle is easing access to a college education for its employees, launching debt-free degrees last year with 100% of tuition costs covered upfront in addition to the Company's existing tuition reimbursement program. Intentional in its efforts to reset the organization over the past few years, Chipotle has been tracking its annual business results against its progress on diversifying its workforce, and all metrics have indicated that diversity is not only good for culture, but also business. Chipotle made a public commitment towards equality in June and continues to be transparent in its progress, providing updates here.

    "It is important that we put our words into action and share our progress on combatting the injustices taking place today," says Marissa Andrada, Chief Diversity, Inclusion and People Officer, Chipotle. "Cultivating a better world takes commitment from all of us and I'm encouraged by the accomplishments to date and eager to see how much more we can achieve together. It is imperative that we keep the conversation going."

    "We are extremely grateful that Chipotle will utilize our Talent Sourcing Program to identify talent at our member-school campuses," adds TMCF President and CEO Harry L. Williams. "Chipotle's strong support of our mission will help us continue the critical and necessary work of ensuring that students have access to a higher education and new career opportunities."

    After introduction of the round up technology on Chipotle's app only weeks ago, over 1.4 million guests have contributed on average $.45 with each order, totaling approximately $1,000,000, towards the first spotlight organization, the National Urban League. In June, Chipotle pledged $1,000,000 in support of organizations advocating against systemic racism, beginning with a commitment of $500,000 to the National Urban League. Chipotle will source feedback from its 91,000 employees to identify future organizations to highlight within the program.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.