Chipotle Mexican Grill today announced it is giving its most knowledgeable super fans a chance to win big for Cinco de Mayo. The brand will dish out digital buy-one-get-one (BOGO) offers through Chipotle IQ, the second iteration of its signature trivia game that tests fans’ expertise in Chipotle’s sourcing, ingredients, recipes, and sustainability efforts.
Each day this week, Chipotle will give away BOGOs to the first 50,000 fans who answer 10 Chipotle IQ questions correctly. Fans who score a perfect mark on the test but miss out on a BOGO will be entered to win one of 100 Limited Edition $500 Chipotle gift cards.
Up for the challenge? Check out www.chipotleiq.com.
“It’s no secret that real Chipotle fans get real rewards,” says Chris Brandt, Chief Marketing Officer. “We’re always looking for ways to supercharge our super fans on Cinco, and this year, it’s our true brand experts’ time to shine.”
Extra Credit
On Cinco de Mayo, Chipotle will give away five additional Limited Edition $500 Chipotle gift cards on its Instagram page. The last five fans to comment “last” on Chipotle’s Cinco de Mayo post before 5:55pm ET will receive a $500 Chipotle gift card**. For more information, fans can follow @Chipotle on Instagram.
Chipotle IQ’s Debut
Chipotle launched Chipotle IQ in August of 2020 to massive fanfare. The 250,000 BOGO offers reserved for players who scored a perfect 10 out of 10 on the test were awarded in less than four hours after the site went live.
