Chipotle Mexican Grill announced Tuesday that it will be extending its new menu addition, Carne Asada, through the end of the year and into the first quarter of 2020. Originally introduced as a limited time offer, this premium protein continues to exceed the brand’s expectations and drive new customer acquisitions.
Offering responsibly raised beef with no antibiotics or added hormones that meets its food with integrity standards can sometimes limit options for supply; however, Chipotle sourced additional premium cuts of steak to season with fresh squeezed lime and finish with hand-chopped cilantro and a blend of signature spices to satisfy customer cravings.
Recently, Chain Reaction Antibiotics Scorecard ranked the nation’s largest restaurant companies in how they source meat and Chipotle earned the top honor as the only brand to receive an A.
“We’re incredibly encouraged by the customer response to Carne Asada and are exploring options to add this as a permanent menu item in the future,” says Brian Niccol, chief executive officer of Chipotle. “Our mission is to cultivate a better world and we’re committed to doing so responsibly with our people, farms, animals and the environment in mind.”
