Chipotle to Launch Mystery Boxes Full of Merchandise Surprises

    Industry News | November 29, 2022
    Chipotle Mystery Box.
    Chipotle
    The boxes are available in $30 and $50 versions.

    Chipotle Mexican Grill announced it is launching Mystery Boxes featuring new, never-before-seen and fan favorite Chipotle Goods merchandise as well as exclusive surprises. Starting December 1 at 9am PT, the Mystery Boxes will be available for purchase on www.chipotlegoods.com while supplies last.

    Chipotle Goods Mystery Boxes are available in two versions:

    • Small Burrito Box: $30 ($60 value) – three to five items
    • Large Burrito Box: $50 ($100 value) – four to eight items

     

    Limited-Edition Surprises

    Adding to the intrigue, Chipotle has randomly hidden surprises within a few Mystery Boxes. Fans who order within the first 48 hours have a chance to score limited-edition stainless steel $500 Chipotle gift cards and Chipotle's meme-inspired Cilantro Soap, which sold out in less than 12 hours after originally launching in December 2021.

    "We created Chipotle Goods Mystery Boxes with our superfans in mind. You can now gift, or keep, exclusive Goods for the holiday with a chance at the ultimate surprise of receiving a limited-edition $500 Chipotle gift card in your box if you order in the first 48 hours," says Chris Brandt, Chief Marketing Officer. 

    All items featured in the boxes are unsized with no clothing items featured. One hundred percent of profits from Chipotle Goods go to support organizations that are making apparel and farming more sustainable.

    Opening the Mystery Boxes will feel like second nature for burrito lovers as they are wrapped in Chipotle's iconic foil and sealed with the same burrito labels found on digital orders.

    New Holiday Gift Cards

    Chipotle is also offering new physical and virtual holiday-themed gift cards, a great stocking stuffer for the foodies on your list. Fans can learn more and purchase Chipotle holiday egift cards at www.chipotle.com/gifts-and-gear.  

    News and information presented in this release has not been corroborated by WTWH Media LLC.