Chipotle Mexican Grill announced on Tuesday it is introducing a new Hand-Crafted Quesadilla as a digital-only menu item on March 11. For years, the Quesadilla has been one of the most talked about Chipotle menu items on social media, and now fans across the U.S. and Canada can experience Chipotle’s real, responsibly sourced ingredients without artificial colors, flavors, or preservatives in an entirely new way. The Quesadilla marks the first customizable entrée Chipotle will add to its menu since it introduced a salad option 17 years ago.
“We’re so excited to answer the call from fans and introduce one of the most highly anticipated menu items in our brand’s history,” says Chris Brandt, chief marketing officer. “The Hand-Crafted Quesadilla brings so many new possibilities to our menu, and fans will love exploring fresh flavor combinations through its sides and salsa options.”
Chipotle’s Quesadilla is filled with Monterey Jack Cheese and freshly prepared with Responsibly-Raised Chicken, Steak, Carnitas, Barbacoa, Sofritas, or Fajita Veggies. The preservative-free flour tortilla is folded and pressed using a new custom oven in Chipotle’s Digital Kitchen, which melts the cheese and enables restaurants to make Quesadillas more quickly and conveniently. The menu item is cut into triangular pieces and served in 100 percent compostable packaging that allows guests to pick three salsas or sides, including fresh tomato salsa, sour cream, or hand-mashed guac for a little extra.
In the summer of 2020, Chipotle tested the Quesadilla as a digital-only menu item to capitalize on the brand’s digital scale while removing operational friction by utilizing its Digital Kitchen. This pilot, conducted in Cleveland and Indianapolis, was part of the brand’s stage-gate process which allows Chipotle to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy.
Fans have waited patiently, and Chipotle is making it even easier to try its new Hand-Crafted Quesadilla. From March 11 through March 21, Chipotle will offer a $0 delivery fee when guests order a quesadilla on the Chipotle app or Chipotle.com.
