Chipotle Launches Complete Customization Feature

    Industry News | May 19, 2020
    Chipotle app feature.
    Chipotle
    To further showcase Complete Customization, Chipotle has released an official hack menu on TikTok that features unique combinations of classic Chipotle ingredients.

    Chipotle Mexican Grill announced that its Complete Customization Chipotle app feature allows users to make any ingredient light, standard or extra. Guests at home craving the dining out experience or simply those who prefer to order digitally can access the feature by swiping from left to right on an ingredient in the Chipotle app when building out their digital entrée.

    "We're working to integrate everything fans love about Chipotle restaurants into our app," says Curt Garner, Chief Technology Officer. "The interactions between our employees and customers moving down the line is so important, and Complete Customization lets our fans replicate the nuances of their favorite orders digitally."

    To further showcase Complete Customization, Chipotle has released an official hack menu on TikTok that features unique combinations of classic Chipotle ingredients. In each video, Chipotle demonstrates how fans can use Complete Customization on the Chipotle app to create never-before-seen menu items, including:

    DIY Nachos

    https://vm.tiktok.com/Tbk6mJ/

    The Extra Dip

    https://vm.tiktok.com/Tgrymq/

    Taco Salad Hack

    https://vm.tiktok.com/TgJPj7/

    While using Complete Customization and testing out the new TikTok Hack Menu, Chipotle fans can enjoy $1 Delivery on any order $10 or more via the Chipotle app and Chipotle.com through May 31. Service fee applies. For more info visit www.chipotle.com/offer. Guests who sign up for Chipotle Rewards will earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, help Chipotle Rewards members earn points more quickly so real food becomes real free, real fast.

    Additional service fee applied at checkout. Valid for orders placed and fulfilled on 5/11/20-5/31/20 only, within Chipotle's delivery areas from participating U.S. Chipotle locations, during normal operating hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability. Offer is not valid on catering or Burritos by the Box orders. Valid only at chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.