Chipotle Launches Five New Lifestyle Bowls to Help Americans Get Back to Fitness Goals

    Industry News | April 28, 2020
    Chipotle Lifestyle Bowls.
    Chipotle
    Chipotle fans will also have the opportunity to connect with Chipotle's wellness influencers through special workouts and Q&A sessions via Instagram Live.

    Chipotle Mexican Grill announced five new Lifestyle Bowls inspired by wellness experts and the Chipotle Together Wellness Live-Streams to help fans get back on track with their health and fitness goals.

    Chipotle partnered with YouGov to better understand how consumers food behavior and patterns have shifted during this unprecedented time of social distancing. The brands' joint study found over a third of Americans surveyed (35 percent) are struggling to maintain healthy lifestyles, and over four in ten (44 percent) aren't maintaining a regular workout schedule since spending more time at home. Diets have fallen victim to increased snacking and consumption of processed foods as the study found that over a third of those surveyed (36 percent) have been eating more "junk food" during this period. Sixty-seven percent of participants are trying to avoid or limit heading to the grocery store leaving a need for convenient and healthy options. Chipotle is collaborating with an inspiring roster of wellness influencers to create five new Lifestyle Bowls to help fans pursue their dietary goals from home.

    The go-to orders for professional basketball skills trainer Chris Brickley, cycling instructor Cody Rigsby, nutrition expert Dr. Mark Hyman and fitness athletes Tia-Clair Toomey and Mat Fraser will be available exclusively on the Chipotle app and Chipotle.com. These menu items are in addition to Chipotle's Lifestyle Bowls for specific diet regimens, including a Paleo Salad Bowl, Keto Salad Bowl, Whole30® Salad Bowl, Vegan Bowl, Vegetarian Bowl and High Protein Bowl.

    Chris Brickley Bowl: brown rice, double chicken, fresh tomato salsa, roasted chili corn salsa, cheese, lettuce and guac

    Cody Rigsby Salad: Supergreens lettuce, light brown rice, double chicken, fajita veggies, fresh tomato salsa, tomatillo-green chili salsa and guac

    Dr. Mark Hyman Salad: Supergreens lettuce, brown rice, black beans, chicken, fajita veggies, fresh tomato salsa, tomatillo-green chili salsa and guac

    Tia-Clair Toomey Bowl: white rice, black beans, chicken, fajita veggies, fresh tomato salsa, cheese, lettuce and guac

    Mat Fraser Bowl: white rice, black beans, double chicken, tomatillo red-chili salsa, roasted chili-corn salsa, sour cream, extra cheese and guac

    "Our fully customizable menu featuring only real ingredients is an ally for consumers looking to reignite their commitment to a healthier lifestyle," says Chris Brandt, Chief Marketing Officer. "While we have existing Lifestyle Bowls for specific diets, we're encouraging our fans to eat healthy their way with new menu options inspired by orders from some of our most influential fans in the fitness world."

    Chipotle fans will also have the opportunity to connect with Chipotle's wellness influencers through special workouts and Q&A sessions via Instagram Live. Fans can follow @Chipotle on Instagram for more updates on the full Chipotle Together Wellness Live-Stream schedule. Chipotle Together is the brand's larger movement to encourage social interaction during these unprecedented times. Chipotle premiered its first installment of Chipotle Together, a series of virtual hangouts featuring celebrity appearances, musical performances and fan giveaways, in March.  

    Chipotle is offering free delivery on any order $10 or more via the Chipotle app and Chipotle.com through April 30 to increase access to real food for customers nationwide. Guests who sign up for Chipotle Rewards will earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, help Chipotle Rewards members earn points more quickly so real food becomes real free, real fast.

    Free delivery offer valid only for orders placed and fulfilled on 4/1/20-4/30/20 only, within Chipotle's delivery areas within the U.S. from participating U.S. Chipotle locations, during normal operating hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.