Chipotle Mexican Grill on Tuesday announced it is celebrating the launch of Rewards Exchange, the biggest update to the Chipotle Rewards program since its debut in 2019, by introducing a new video game called Chipotle Race to Rewards Exchange on June 23. The interactive racing game, inspired by the recent resurgence of low-fi video game titles, will challenge players to earn game points and avoid obstacles for a chance to win a 2021 Tesla Model 3 and other prizes.
Introducing the Chipotle Rewards Exchange
Through the new Rewards Exchange, Chipotle Rewards members can unlock more rewards, more often. Previously, Chipotle Rewards points exclusively went toward free entrees, but now members can choose to exchange Reward points for more than 15 different reward options, including free guac, drinks, and Chipotle Goods.
With more Rewards choices, Chipotle's nearly 23 million Rewards members can get free Chipotle food faster than ever. Members can also redeem their points to support a variety of Chipotle's non-profit partners like The Farmlink Project, National Young Farmers Coalition, and the National Urban League. Those who are enrolled in Chipotle Rewards get 10 points for every $1 spent in the restaurant, online, or in the app.
Ready, Set, Rewards
The Chipotle Race to Rewards Exchange video game will last 48 hours, officially going live on June 23 at 9 am PT and ending on June 25 at 9 am PT. Fans can compete by visiting: racetorewards.com. The game will be available on mobile and desktop devices.
How It Works
- Players begin Chipotle Race to Rewards Exchange by signing into their Chipotle Rewards account. Participants who don't have an existing Rewards account will be asked to create a free account.
- From there, players choose their eco-mode of transport: electric car, electric bike, or electric skateboard.
- Players will race on a farm-inspired map where they will earn 10 points per second they drive. Plus, they can collect items on the road from the Rewards Exchange to earn extra game points. Players who hit an obstacle, an artificial flavor, color, or preservative, will have their score logged and start over at 0 points. Players are not limited in the number of times they can play the game.
Real Grand Prizes
The top eligible scorer at the conclusion of Chipotle Race to Rewards Exchange will take home a standard 2021 Tesla Model 3. Chipotle will award the second, third, and fourth place eligible finishers with an electric bike, and eligible players ranking five through 10 on the leaderboard will win an electric skateboard.
With the new Rewards Exchange, a member can earn enough points for free chips after just two visits to Chipotle. In an ode to faster rewards, up to the first 500,000 players who pass two Chipotle restaurants in the game each day will receive 250 points in their Rewards account, which is the number of points that are required to redeem an order of chips at Chipotle. Chipotle will give away a total of up to 1 million free orders of chips in Chipotle Race to Rewards Exchange via points in players' Rewards accounts.
"The new Chipotle Race to Rewards Exchange video game is a fun way to demonstrate the speed at which our loyalty members can now earn rewards," says Chris Brandt, chief marketing officer. "This is one of the many ways we're super-charging our superfans and offering exclusive experiences to our most loyal guests."