Industry News | November 7, 2017

Chipotle Launches New Mobile App to Improve Experience

flickr: Mike Mozart
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Chipotle Mexican Grill announced a new mobile app that is available for download starting today on Apple and Android devices.

Whether a first-time mobile user or an online ordering regular, the app enhances guests’ on-the-go Chipotle experience by offering features such as quick reorder of their favorite meals, streamlined payment options and the ability to receive, store and redeem Chipotle offers.

“Our guests are increasingly mobile and on the go, and they want and deserve the same intuitive, accurate and convenient ordering experience they get in our restaurants. That is exactly what our app delivers,” says Curt Garner, chief digital and information officer at Chipotle. “The new app is just one of the steps we’re taking to improve the guest experience through technology and innovation.”

The app’s new features include:

  • Quick reorder of favorites or recent orders
  • Ability to receive, store and redeem Chipotle offers
  • Apple Pay
  • Android Pay
  • More user-friendly store locator
  • Streamlined user experience and enhanced design

The app is just one of the ways Chipotle is working to improve the guest experience. Earlier this year Chipotle rolled out “Smarter Pickup Times,” which allows customers who order digitally to benefit from shorter and more accurate pickup times and the ability to reserve a future pickup time.

“Smarter Pickup Times” and second make lines in restaurants also improve the company’s ability to process more digital orders without disrupting service or increasing line wait times for customers who order in restaurants. To accommodate online orders, most restaurants are now equipped with a dedicated prep line.

Guests can download the new app on the Apple App Store or Android Google Play.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.