Industry News | January 24, 2017

Chipotle Launches Online Guacamole Game

Chipotle Mexican Grill, in partnership with Avocados From Mexico, announced a new online game called ‘Cado Crusher, where users have three rounds to smash and combine ingredients to make their own version of Chipotle’s delicious guacamole.

Players are rewarded with a mobile offer good for a free order of chips and guacamole, with purchase of an entrée, at any Chipotle in the U.S. Users may play ‘Cado Crusher anytime January 24 through February 7, while supplies last, with all offers expiring February 28. There is a limit of one offer per person, per mobile number.

“This game provides a fun way for our customers to see the short list of quality ingredients that go into each and every batch of our scratch-made guacamole, while also giving them a chance to enjoy some chips and guac on us to complement their meal,” says Mark Crumpacker, chief marketing and development officer at Chipotle.

Chipotle’s guacamole is made from scratch throughout the day. Each batch of ripe avocados is hand-mashed and seasoned with freshly diced red onions, jalapeno peppers, cilantro, citrus juice and salt. Each of Chipotle’s 2,200-plus restaurants goes through approximately five cases of avocados a day, amounting to about 45,000 pounds of avocados in each restaurant annually. The company sources avocados exclusively from Mexico in certain months to ensure the taste and quality of its guacamole is the absolute best. Chipotle also buys avocados from California, Chile and Peru based on peak growing seasons.

“Avocados From Mexico is excited to partner with Chipotle this month to celebrate the star ingredient in their popular guacamole—fresh, great-tasting avocados,” says Alvaro Luque, president of Avocados From Mexico. “Guacamole super fans, and those new to Chipotle, will enjoy the ‘Cado Crusher game as part of our promotion around the Big Game, and we are thrilled to team up with Chipotle to provide free guacamole to their customers across the country.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.