Chipotle Launches 'Royalty' Program with David Dobrik

    Industry News | November 17, 2020
    Chipotle throne with burrito.
    Chipotle
    To enter, fans must post a creative TikTok video explaining why their Chipotle order is superior.

    Chipotle Mexican Grill announced it is launching Chipotle Royalty with super-fan and digital star David Dobrik. The new competition will challenge fans to prove why their Chipotle order is the best among millions of possible combinations, and three winners will have their go-to bowl, burrito, salad or taco order featured as an official menu item on the Chipotle app and Chipotle.com for a limited time. Each winning fan will score $10,000 in cash for their featured menu item.

    For more information on Chipotle Royalty, fans can visit: www.chipotle.com/royalty.

    Make Your Order Famous

    To enter, fans must post a creative TikTok video explaining why their Chipotle order is superior, using #ChipotleRoyalty and #contest. The contest period begins today and ends at 11:59pm PT on November 19. Dobrik and Chipotle Executive Chef Chad Brauze will be reviewing entries, judging on creativity and flavor combinations, and commenting on the winners' posts on November 20. The winning menu items will be included in the featured section of the Chipotle app and Chipotle.com starting December 1 and available through the end of 2020.

    Dobrik's TikTok kicking off the competition can be found here: https://vm.tiktok.com/ZMJx915jo/.

    "With more than four million possible menu item combinations, Chipotle fans are extremely passionate about their individual orders," says Chris Brandt, Chief Marketing Officer. "Our fans are as unique as their orders and we look forward to hearing their stories and immortalizing a few of them as Chipotle Royalty."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.