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    Chipotle Launches TikTok Hashtag Challenge, Free Delivery for Cinco de Mayo

  • Industry News May 3, 2019
    John Johnston/Chipotle
    Fans can participate in the hashtag challenge with #ChipotleLidFlip on TikTok.

    Chipotle Mexican Grill announced that its Cinco de Mayo festivities will include free delivery so that those celebrating can focus on the fun and enjoy Chipotle delivered straight to their door. This means zero dollar delivery fees on May 5 on all orders $10 or more via the Chipotle app, Chipotle.com and through DoorDash.

    Additionally, Chipotle is launching its first campaign on TikTok, the leading app for short-form mobile videos. Chipotle is the first fast-casual brand to partner with TikTok for a hashtag challenge in the United States.

    In January, Daniel Vasquez of Frederick, Maryland caught the attention of Chipotle fans when he flipped a lid to seal the deal on a burrito bowl while working on the Chipotle line. Now, Chipotle is challenging fans to replicate this signature move and join in on the TikTok hashtag challenge by using #ChipotleLidFlip from May 5 to May 10. YouTuber David Dobrik is already game to share his lid flip on the app.

    "Chipotle is able to connect with people through food, but we're also able to connect with people through culturally relevant moments and platforms," says Chris Brandt, Chief Marketing Officer of Chipotle. "We are excited to engage with some of our biggest fans in a new way and are thrilled to be the first fast casual brand in the U.S. to work with TikTok on a hashtag challenge."

    Free delivery offer is valid only for orders placed and fulfilled on May 5, 2019 from participating Chipotle locations within Chipotle and DoorDash's delivery areas, during normal operating hours for such locations. Maximum order size for free delivery is $200, excluding tax. Deliveries are subject to availability. Redemptions of Chipotle Rewards may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements; the offer cannot otherwise be combined with other offers or promo codes and is non-transferrable. No adjustments to previous purchases. Valid only at order.chipotle.com, on the Chipotle app or via DoorDash; not valid on orders placed via other third party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice.  Additional restrictions may apply; void where prohibited.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.