Industry News | August 29, 2016

Chipotle Offers Free Drinks for Students

Chipotle serves free drinks to students as back to school program.
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Chipotle Mexican Grill Inc. announced a promotion to help make heading back to school a little easier. During the entire month of September, high school and college students with a valid ID can enjoy free fountain soft drinks or iced tea with any in-store entrée purchase.

“It can be tough when the end of the summer collides with the reality of heading back to school,” says Chris Arnold, communications director at Chipotle. “We’re filling—and refilling—students’ cups at all Chipotle locations to celebrate the beginning of the new academic year.”

Transactions that include the free student drink will still count toward Chiptopia, Chipotle’s loyalty program that rewards customers who make multiple paid visits to Chipotle each month with free food when transactions total at least $6.

The student drink promotion is open to high school (including home schooled students), undergraduate, or graduate college students who present a valid ID. This promotion includes fountain soft drinks and iced tea and excludes any bottled drinks (Izze, Nantucket). Free drinks are limited to one per person, per visit, and are only valid with in-store orders.

This free-drink promotion follows other efforts by Chipotle to recover from last year’s E. coli and norovirus outbreaks. Those efforts have included the Chiptopia rewards program, a new chorizo menu item, and the short film “A Love Story.” The company also announced its intentions to open a better-burger concept in Ohio later this year.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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