Chipotle Mexican Grill today announced it will continue its expansion into Canada with a new location in Surrey, BC that is scheduled to open on March 30. The restaurant will be Chipotle's first new Canadian location since its Markham, Ontario restaurant opened its doors in October 2018.
Chipotle also has plans to unveil its first Canadian Chipotlane at a new restaurant opening in Port Coquitlam, BC this summer. Chipotlane, the brand's drive-thru digital order pickup lane, increases access and convenience by providing a speedy and seamless guest experience in under a minute.
In addition to the Surrey and Port Coquitlam locations, Chipotle plans to open six additional restaurants in British Columbia and Ontario over the next 12 months. There are currently 23 Chipotle restaurants in Canada, with locations in the greater Toronto and Vancouver metro areas as well as Ottawa and London, Ontario.
"Canada has cleared our stage-gate process, and we are ready to accelerate new restaurant openings," says Jack Hartung, Chief Financial Officer. "We will be experimenting with different location formats and restaurant designs throughout the country to gauge consumer preferences in the various markets."
Increasing Access to Real Food
Chipotle has invested in digital platforms and delivery partnerships in response to growing demand in Canada. In May 2020, Chipotle inked a deal with Uber Eats to grow its delivery footprint for Canadian guests, and a month later, the brand officially launched the Chipotle app in Canada. Fans in Canada can now order their favorite Chipotle meals via chipotle.ca or the Chipotle app, as well as through DoorDash and Uber Eats.
Chipotle's digital progress has been coupled with growing menu innovation for Canadian customers. In January, the brand launched Cilantro-Lime Cauliflower Rice, its latest plant-based option, in Canada for a limited time. Earlier this month, Chipotle added its first-ever customizable digital entrée, the Hand-Crafted Quesadilla, to the Chipotle app in Canada and chipotle.ca. The Quesadilla is folded and pressed using a new custom oven in Chipotle's Digital Kitchen, which melts the cheese perfectly and enables restaurants to make Quesadillas more quickly and conveniently. This marks the first customizable entrée Chipotle has added to its menu since it introduced a salad option 17 years ago.