Chipotle Mexican Grill announced that its new ordering application is available on the Apple App Store. The mobile ordering app gives iPhone and iPod Touch users the ability to create their Chipotle order, place it at the Chipotle location of their choice, and also pay for their food from their device.
“The breakthrough iPhone and iPod Touch have really given us the ability to deliver a compelling experience to customers which includes simplicity, personality, and attention to detail,” says Steve Ells, founder, chairman, and co-CEO of Chipotle. “We are changing the way the world thinks about and eats fast food, and the iPhone and iPod Touch give us powerful new ways to engage and serve our customers. While we have always made our high-quality food affordable and accessible so everyone can eat better, we’ve probably never been this accessible.”
Chipotle’s time-saving app is being released in conjunction with a newly updated web-based ordering system, available on the company’s Web site. Customers can place orders through a secure credit card payment capability that allows users to save their information for quick repeat orders and an expanded group ordering feature that allows customers to place multi-item orders under a single name. The app also allows customers to save their favorite Chipotle meals online, as well as those of friends, family, or co-workers. Using location-based technologies customers can also quickly find the nearest Chipotle.
The app was developed by Pervasent, a Berkeley, California, firm that develops mobile applications, and Chipotle’s internal IT team, and designed by San Francisco–based Sequence.