Chipotle Revamps Rewards Program with 'Freepotle' Food Drops

    Industry News | January 9, 2023
    Chipotle Freepotle store exterior.
    Chipotle
    The 10 free food drops throughout the year will include rewards such as free guac, free Queso Blanco, free beverages, free chips, and double protein.

    Chipotle Mexican Grill announced on Monday it is launching “Freepotle,” a new Chipotle Rewards perk that gives members up to 10 free food drops throughout 2023. All existing Chipotle Rewards members will be automatically enrolled in “Freepotle,” and non-members can gain access to “Freepotle” by joining the Chipotle Rewards program by March 6. As part of the new perk, all current Rewards members will get their first free food drop, a side or topping of guac, from January 9 to January 15. Additionally, new Rewards members who enroll before March 6 will get a free side or topping of guac dropped into their account.

    The 10 free food drops throughout the year will include rewards such as free guac, free Queso Blanco, free beverages, free chips, and double protein.

    “In an environment full of pricey subscription programs, we’re introducing a pass to our real food that is free to join and will provide more value to our community than ever before,” says Chris Brandt, Chief Marketing Officer. “‘Freepotle’ makes Chipotle Rewards a must-join program for all Chipotle fans in 2023.”

    “Freepotle” Everywhere

    To kick off the launch of “Freepotle,” Chipotle is giving fans the chance to win free Chipotle For A Year at all restaurants in the U.S. and Canada from January 9 to January 15. Chipotle Rewards members will have multiple ways to enter (see official rules for free entry method):

    In-Restaurant: Chipotle Rewards members who make a $5 minimum purchase and scan their Chipotle Rewards member ID at the register when making an in-restaurant purchase will be automatically entered to win.

    Digital Orders: Chipotle Rewards members who are signed into their account and make a $5 minimum purchase on the Chipotle app, Chipotle.com, or Chipotle.ca will be automatically entered to win.

    Fans can enter once a day over the seven-day period. Chipotle will give away a total of 3,100 “free Chipotle For A Year” prizes, representing the company’s 3,100+ locations. The giveaway marks the most “free Chipotle For A Year” prizes given out at one time in the brand’s history.

    “Freepotle” Prize Wheel

    Chipotle is also introducing a new “Freepotle” Prize Wheel on TikTok Live (https://www.tiktok.com/@chipotle?lang=en) and Instagram Live (https://www.instagram.com/chipotle/?hl=en) that will award two viewers with free Chipotle For A Year each day from January 9 to January 13 at 9am PT/12pm ET.* 

    Fans can enter for a chance to win by:

    • Watching Chipotle’s TikTok Live or Instagram Live 
    • Commenting “Freepotle” on the TikTok Live or Instagram Live

     

    Chipotle will choose one commenter from each platform at random and spin the wheel once for them. If it doesn’t land on the silver burrito denoting “free Chipotle For A Year”, the host will move on to the next commenters and continue this sequence until a pair of participants win free Chipotle For A Year.

     

    30 Million And Counting

    In addition to free food drops, Chipotle's more than 30 million Rewards members can earn 10 points for every $1 spent in the restaurant, online, or in the app. Through the Chipotle Rewards Exchange, members can choose to exchange Rewards points for more than fifteen different reward options, including free guac, double protein, beverages, and Chipotle Goods. Members can also redeem their points for cash donations to support a variety of Chipotle's non-profit partners like The Farmlink Project, National Young Farmers Coalition, and National Urban League. Chipotle Rewards also features Extras, personalized challenges that allow members to earn extra points and collect achievement badges.

    News and information presented in this release has not been corroborated by WTWH Media LLC.