Industry News | January 20, 2009

Chipotle Rights Sluggish Creative

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Chipotle Mexican Grill (NYSE:CMG - News) (NYSE:CMG.B - News) named San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. Chipotle chose BSSP after reviewing more than two-dozen agencies and completing projects with three finalists.

“Our marketing strategy has not kept pace with developments in our food culture or our unique people culture,” says Steve Ells, founder, chairman, and co-CEO of Chipotle. “Through this search, we wanted to find the right partner that could help us elevate our marketing both creatively and strategically, and I am confident that we’ve found that in Butler, Shine, Stern & Partners.”