Chipotle just launched a 53-Foot Shot Challenge on TikTok with Chipotle superfan and long-distance sharp shooter Trae Young. The brand is challenging fans to hit a 53-foot shot and share their video by using TikTok’s duet feature, tagging @Chipotle, and including the hashtag #Chipotle53. Fifty-three represents the number of real ingredients used across Chipotle’s menu. You can see Trae’s video kicking off the challenge here.

Chipotle will randomly select 10 winners who will receive 53 free burritos and seats to a game when basketball returns with fans. The deadline for entries is October 19.

“Playoff basketball has given us some amazing long-range shots, and with the season reaching its pinnacle, we wanted to get fans involved from their home courts,” says Chris Brandt, Chief Marketing Officer. “The game’s best players continue to extend their 3-point range, so we’ve upped the ante and invented a 53-foot shot that represents the 53 real ingredients in our food.”

In addition to Trae Young, Chipotle will kick off the challenge with the guys from Dude Perfect, projected first round hoops draft picks and Chipotle lovers James Wiseman, Obi Toppin, Cole Anthony and RJ Hampton (his video here). Team Chipotle will also feature content from No.1 draft pick Sabrina Ionescu, 100 Thieves Founder Nadeshot, basketball trainer-to-the-stars Chris Brinkley and Bachelor contestant and hoops fanatic Madison Prewett. The brand’s Real Food for Real Athletes platform helps basketball players at all levels perform their best by providing proper nutrition through real food made with real ingredients.

Marketing & Promotions, News, Chipotle