Chipotle Testing Plant-Based Chorizo in Select Markets

    Industry News | August 19, 2021
    Chipotle Plant-Based Chorizo.
    Chipotle will offer a $0 delivery fee on all Plant-Based Chorizo orders via the Chipotle app and from August 19 through August 29.

    Chipotle Mexican Grill announced on Thursday its latest menu innovation, Plant-Based Chorizo, is in test in Denver and Indianapolis. Plant-Based Chorizo is the brand's first new plant-based protein option since the debut of Sofritas in 2014.

    Over the past year, Chipotle's culinary team has worked relentlessly to develop a Plant-Based Chorizo recipe that aligns with the brand's industry-leading Food with Integrity standards and delivers a craveable plant-based protein using only real ingredients. 

    Chipotle's breakthrough new Plant-Based Chorizo has the deep rich flavor of Chorizo and is made with ingredients grown on a farm, not in a lab. Ancho Chili and Chipotle peppers, ripe tomato paste, crushed garlic, Spanish smoked paprika, and Extra Virgin Olive Oil combine with natural protein sourced from freshly grown peas to deliver a product that guests will love, whether they're committed to meatless lifestyles or just looking to add more plant-based options to their diet. Chipotle's Plant-Based Chorizo is certified vegan, made with ingredients that you can pronounce and never frozen. This delicious plant-based option, packed with 20 grams of protein per serving, is free of artificial flavors, colors, and preservatives and is made without grains, gluten, or soy.

    "Plant-based lifestyles have continued to accelerate in popularity, and as a longtime leader in the category, we are exploring ways to give more variety to our fans," says Chris Brandt, Chief Marketing Officer. "We used real ingredients to create a plant-based protein with a deep, rich Chorizo flavor that can be enjoyed by everyone."

    Chipotle will offer a $0 delivery fee on all Plant-Based Chorizo orders via the Chipotle app and from August 19 through August 29.

    Ongoing menu innovation continues to be a top priority for Chipotle and the brand is leveraging its stage-gate process to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy for Plant-Based Chorizo.

    From 2019 to 2021, five Chipotle menu items, the Hand-Crafted Quesadilla, Cilantro-Lime Cauliflower Rice, Carne Asada, Supergreens Salad Mix and Queso Blanco, successfully completed the stage-gate process and were rolled out on a national scale. The company also introduced new certified organic Lemonades, Aguas Frescas, and Teas from farmer-founded Tractor Beverage Co. across all U.S. restaurants in July of 2020.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.