Industry News | April 28, 2016

Chipotle's Asian Concept ShopHouse Opens New L.A. Unit

image used with permission.

ShopHouse Southeast Asian Kitchen, the Southeast Asian restaurant created by Chipotle Mexican Grill, opened its newest restaurant in Los Angeles’ bustling Beverly Grove neighborhood on April 28.

“ShopHouse brings the authentic and fresh flavors of Southeast Asia in a quick and convenient format to our customers, as we continue to expand our footprint in Los Angeles,” says Tim Wildin, brand director for ShopHouse. “We’re thrilled to be joining the dynamic dining scene in the greater West Hollywood area with the opening of our fifth location in Southern California.”

ShopHouse pairs the bold and complex flavors of Southeast Asia with fresh, sustainably raised ingredients—drawing on the dishes and cooking techniques of Thailand, Vietnam, Malaysia, and Singapore—named after the traditional shophouses found in Southeast Asia, a common form of architecture in which families live upstairs and operate restaurants or fresh markets on the ground floor. The ShopHouse model closely resembles Chipotle, allowing guests to customize their meal, choosing a base including jasmine rice, brown rice, chilled rice noodles, or salad; add grilled chicken satay, steak laab, pork, and chicken meatballs, or organic tofu; a choice of various wok-cooked fresh vegetables; one of four sauces that include peanut sauce, green curry, spicy red curry, or a tamarind vinaigrette; garnish with green papaya slaw, herb salad, or pickled vegetables; and finishing with a choice of toasted rice, crushed peanuts, chili paste, or crispy garlic.

ShopHouse will debut with a new menu item, exclusive to the latest West Hollywood location: Crispy Spring Rolls. Featuring two spring rolls filled with Responsibly Raised chicken, vegetables, and glass noodles, the Crispy Spring Rolls will be served with a chili-lime dipping sauce, priced at $3.25.

ShopHouse is committed to Food With Integrity and sources the very best ingredients it can find by partnering with farmers and suppliers whose practices respect farmers, animals and the environment. The result is a menu filled with a colorful array of fresh, seasonal vegetables, bold sauces, organic tofu, and Responsibly Raised meats.

Vegetables are cooked in a hot wok, and include green beans with roasted chili jam and shallots, and charred corn with garlic and sesame. Throughout the year, ShopHouse offers rotating vegetables sourced from local farms whenever possible, including broccoli and kale.

Priced well under $10, dishes are prepared using traditional Southeast Asian herbs and spices like galangal, lemongrass, ginger, cilantro, and chilies. ShopHouse also offers dessert: coconut rice and mango parfait. Made from a combination of Jasmine rice, creamy coconut milk, puréed mango, salt, and sugar, the dessert is finished with sesame seeds and toasted coconut flakes and served chilled.

ShopHouse Southeast Asian Kitchen will be located at 8424 Beverly Blvd, side-by-side to the newest Chipotle Mexican Grill restaurant in Los Angeles. The restaurant will be open seven days a week from 10:30 a.m. to 10 p.m.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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