Chipotle's Boorito to Go Digital for First Time

    Industry News | October 15, 2020
    Chipotle
    Chipotle

    A total of 500,000 buy-one-get-one Booritos will be dropped via TikTok, Twitter, and Instagram from October 29 to October 31.

    Chipotle Mexican Grill announced its annual Halloween celebration, Boorito, will go entirely digital for the first time. With many spooky traditions being disrupted across the country, Chipotle is bringing back Boorito for its 20th anniversary and giving fans a chance to virtually trick-or-treat for half a million BUY-ONE-GET-ONE (BOGO) entrée codes via text.

    2020 Boorito
    A total of 500,000 BOGOs will be dropped via TikTok, Twitter and Instagram from October 29 to October 31. To claim their BOGOs, fans will have to act fast and text the valid keyword to 888-222 before Chipotle's virtual House of BOGOs runs dry. The BOGOs will only be redeemable via the Chipotle app or Chipotle.com on Halloween, October 31.

    Fans can follow Chipotle on TikTok (https://www.tiktok.com/@chipotle), Twitter (https://twitter.com/ChipotleTweets) and Instagram (https://www.instagram.com/chipotle) for more updates. 

    "Over the years, Boorito has become a mainstay for Chipotle and while we can't have our usual in-person event, canceling completely was never an option for us," says Chris Brandt, Chief Marketing Officer. "This year, we've introduced a virtual Boorito to help our fans celebrate and enjoy our real food from anywhere this Halloween."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.