Industry News | October 17, 2017

Chipotle's Halloween Celebration Returns with $3 Burritos

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Chipotle Mexican Grill will be holding its annual Halloween Boorito celebration on October 31, from 3 p.m. to closing, at all Chipotle locations. Customers who show up in costume will be treated to a $3 burrito, bowl, salad or order of tacos. This year, Chipotle is also sweetening the deal with a sweepstakes. Customers can text “BOORITO” to 888222 between October 16 and October 31 at midnight to be entered to win free burritos for an entire year.

“Boorito is a Chipotle tradition. Our customers love it, and our restaurant teams have a great time, too,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “Whether your costume is elaborate, or you just grab some aluminum foil and arrive as a burrito, it’s a great way to add some delicious food to your Halloween celebration.”

Boorito has long been a Chipotle tradition, when customers and fans of all ages have fun dressing up all in the spirit of Halloween (and burritos).

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.