Chipotle Mexican Grill will be holding its annual Halloween Boorito celebration on October 31, from 3 p.m. to closing, at all Chipotle locations. Customers who show up in costume will be treated to a $3 burrito, bowl, salad or order of tacos. This year, Chipotle is also sweetening the deal with a sweepstakes. Customers can text “BOORITO” to 888222 between October 16 and October 31 at midnight to be entered to win free burritos for an entire year.
“Boorito is a Chipotle tradition. Our customers love it, and our restaurant teams have a great time, too,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “Whether your costume is elaborate, or you just grab some aluminum foil and arrive as a burrito, it’s a great way to add some delicious food to your Halloween celebration.”
Boorito has long been a Chipotle tradition, when customers and fans of all ages have fun dressing up all in the spirit of Halloween (and burritos).