Industry News | January 5, 2017

Chipotle's Website Now Aims to 'Make Calories Count'

Chipotle Mexican Grill announced its New Year’s resolution: an online tool to help customers not just count calories, but make calories count. Chipotle is launching a dietary options page that shows which ingredients are right for specific individual needs, so that customers can build a specifically customized meal, no matter their dietary restrictions or preferences. Whether eating vegan, avoiding gluten or looking to pump up the protein, Chipotle’s menu has the right combination for everyone.

“Many New Year’s resolutions involve a pledge to live a more active and healthy lifestyle,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “And our dietary options page can help you keep your New Year’s resolution this year. The tool makes it easy to customize your meal with fresh ingredients from our everyday menu so you can stay on track with your goals.”

To see which combinations are best for their personal health plan, customers can enter potential ingredient groupings into Chipotle’s nutrition calculator. This webpage also recommends healthy ingredient combinations, such as:

Chicken Salad (435 calories, 15.5 grams fat): Romaine lettuce, Responsibly Raised chicken, black beans, fresh mild tomato salsa, and cheese (vinaigrette not included)

Vegetarian Salad (405 calories, 23.5 grams fat): Romaine lettuce, black beans, sautéed bell peppers and onions, fresh mild tomato salsa, and guacamole (vinaigrette not included)

3 Crispy Steak Tacos (490 calories, 21.5 grams fat): Crispy corn tortillas, marinated and grilled Responsibly Raised steak, fresh mild tomato salsa, cheese, and romaine lettuce

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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