Cinco de Mayo marks an occasion that brings people together, but today that’s no longer possible. That’s why Cholula Hot Sauce and all-star lineup of celeb partners are bringing enthusiasts the escapism they crave, all in the spirit of giving-back, with the world’s largest virtual #TacoTuesday.

Cholula’s Tacothon kicks off on Tuesday, May 5 at 7pm ET on Instagram Live. Celebrity hosts will stream live via their own Instagram handles. The lineup will include NBA star Victor Oladipo, actress Sophia Bush, Chefs Tom Colicchio Christina TosiError! Hyperlink reference not valid., and more, making their secret taco recipes and celebrating with the live audience.  The schedule is as follows:

Cholula is pledging $1 for every viewer that joins, up to $100,000 (with a minimum contribution of $50K) to save independent restaurants via

Cholula is also working to support local restaurants and front line workers through Operation Taco Tuesday, which brings tacos & Cholula Hot Sauce to medical staff and essential workers at different hospitals each week.

Charitable Giving, News