Cinco de Mayo marks an occasion that brings people together, but today that’s no longer possible. That’s why Cholula Hot Sauce and all-star lineup of celeb partners are bringing enthusiasts the escapism they crave, all in the spirit of giving-back, with the world’s largest virtual #TacoTuesday.
Cholula’s Tacothon kicks off on Tuesday, May 5 at 7pm ET on Instagram Live. Celebrity hosts will stream live via their own Instagram handles. The lineup will include NBA star Victor Oladipo, actress Sophia Bush, Chefs Tom Colicchio , Christina Tosi, Error! Hyperlink reference not valid., and more, making their secret taco recipes and celebrating with the live audience. The schedule is as follows:
- 7pm – 8pm ET – Christina Tosi and Victor Oladipo will co-host
- 8pm – 9pm ET – Tom Colicchio and Sophia Bush will co-host
- 9pm – 10pm ET – Aaron Sanchez and special guest
Cholula is pledging $1 for every viewer that joins, up to $100,000 (with a minimum contribution of $50K) to save independent restaurants via saverestaurants.com.
Cholula is also working to support local restaurants and front line workers through Operation Taco Tuesday, which brings tacos & Cholula Hot Sauce to medical staff and essential workers at different hospitals each week.