Christina Clarke Named Marketing Chief at Wingstop

    Industry News | November 22, 2019
    Exterior of Wingstop store


    In 2018, Wingstop’s system-wide sales increased 16 percent year-over-year to $1.3 billion.

    Wingstop announced the appointment of Christina Clarke as Chief Marketing Officer, previously interim Chief Marketing Officer of Wingstop, and Donnie Upshaw as Senior Vice President of People, previously Vice President of Human Resources. 

    "Cultivating and promoting talent within our organization is a cornerstone of the path toward long-term growth and success at Wingstop,” says Charlie Morrison, Wingstop Chairman and CEO. “Christina has contributed tremendously to our marketing strategy, and Donnie’s extensive expertise in talent management has already proved fruitful to our growing talent base. Both Christina and Donnie embody the leadership qualities that will continue to help us execute against our growth strategy.”

    Since joining Wingstop in 2018, Clarke has made significant contributions to Wingstop’s national advertising strategy. In February 2019, Clarke helped spearhead the brand’s new campaign, Where Flavor Gets Its Wings. This campaign, coupled with the increased rollout of delivery and the expansion of digital sales mix, has contributed to domestic same store sales growth of 10.7 percent through the first three quarters of 2019.

    Upshaw joined Wingstop in 2018 and has made a tremendous impact on the organization by refining the talent management framework and helping build a culture and organization that positions Wingstop for its next phase of industry-leading growth. As SVP of People, Upshaw will continue building the company’s talent and culture by anchoring the people strategy to the organization’s goal of becoming a top 10 global restaurant brand.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.