Industry News | December 14, 2016

Chronic Tacos Helping Protect Oceans and Beaches

Chronic Tacos, the California inspired Mexican grill, is partnering with the ECO-Warrior Foundation, a non-profit dedicated to preserving the world’s oceans and beaches. Throughout the year, the two will host a series of beach cleanups with the first scheduled to take place January 14 at Aliso Beach Park in Laguna Beach, California.

Through its Adopt-a-Beach program, the ECO-Warrior Foundation aims to empower communities to come together for beach cleanups and participate in protecting the region’s seaside. By partnering with the ECO-Warrior Foundation, Chronic Tacos will be activating the relationship by joining efforts at each cleanup site to showcase The Taco Life in action. Additionally, Chronic Tacos will provide lunch at each beach cleanup to jumpstart a celebration for the long day’s work.

“As a Southern California brand, we owe it to our roots to help protect the coastal communities where the Chronic Tacos vision began,” says Michael Mohammed, Chronic Tacos CEO. “Joining forces with the ECO-Warrior Foundation is the perfect way to bring people together to help jumpstart a movement.”

“It is so encouraging to see businesses like Chronic Tacos want to aid our efforts in protecting the coastal environment,” says James Pribram, ECO-Warrior Foundation founder. “We are thrilled that we can continue to make a positive change with our partnered beach cleanup events.”

The 2017 cleanup calendar includes:

  • January 14
  • April 22
  • July 8
  • December 9

Chronic Tacos continues its mission for activity and wholesome living with its “Nothing To Hide” campaign. In addition to the partnership, the brand has made a commitment to serving all natural proteins (without artificial ingredients, hormones or antibiotics), non-GMO corn tortillas and eco-friendly paper products with supply chain traceability of all of its ingredients.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.