Fueled by authentic, third-generation family recipes and a thriving cult-like following, Chronic Tacos is looking to bring its Southern California flair and high-quality Mexican cuisine nationwide through multiunit franchise ownership and area developer agreements.
As part of its targeted franchise growth strategy, the fast-casual franchise will be exhibiting June 18–20 at the International Franchise Expo (IFE) in New York City, which is the largest franchise expo of its kind, showcasing more than 450 franchise opportunities. Chronic Tacos plans to meet with prospects who are interested in expanding the brand throughout the Midwest and eastern U.S. as well as internationally, where Chronic Tacos would like to bring locations to Asia, Canada, Europe, and the Middle East.
“We have enjoyed a great deal of success in Southern California and have experienced solid expansion throughout the Western half of the United States with our recent area development and multiunit franchise agreements for Arizona, Colorado, and Washington that will total more than 25 new locations,” says Michael Mohammed, CEO of Chronic Tacos. “We just signed our first East Coast agreement for North Carolina, so exhibiting at the IFE will help us build off this momentum and continue our expansion across the U.S.”
Chronic Tacos was founded in 2002 by Randy Wyner, a serial entrepreneur and Newport Beach, California, local. After the doors flew open at the first Chronic Tacos in Newport Beach, it wasn’t long before it had become a local sensation with customers flocking from all around Southern California. Soon enough, Chronic Tacos was in a period of rapid growth, spreading up the West Coast and into Canada. Today, the fast-casual franchise has more than 30 locations in operation throughout the western half of North America and expects to open 10 new restaurants before the end of the year throughout Arizona, California, Canada, Colorado, and Washington State.
The brand’s growth strategy and efficient business processes have been key contributors to its North American expansion. Multiunit investors are intrigued by the brand, interested in expanding its cult-like following and are impressed by the flexibility in real estate, ease of operations, low-cost investment, and sales growth potential. Meanwhile, consumers appreciate the polished rebranding and consistency of the fresh, authentic Mexican cuisine, which is made to order from a diverse and eclectic menu.
