Industry News | June 19, 2017

Chronic Tacos Partners with Red Tettemer O'Connell

Full-service creative agency Red Tettemer O’Connell + Partners (RTO+P) announced its new status as agency of record for fast-casual Mexican chain restaurant Chronic Tacos. This win comes on the heels of significant growth and new business momentum for the agency. Over the last few months, the team has reeled in several new clients and projects across the spirits and retail industries, ranging from Fortune 500 brands to category disruptors.

“We instantly fell in love with Chronic Tacos’ unique combination of SoCal lifestyle and third-generation Mexican recipes,” says Steve Red, president and CCO at RTO+P. “The restaurant’s explosive growth has already turned heads in the category and we’re stoked to add fuel to their fire.”

As agency of record for Chronic Tacos, RTO+P will lead brand strategy, creative, social media, and promotions for the fast-casual restaurant chain. It will tap the agency’s two decades of experience to raise their profile as a brand, while increasing awareness of their business both locally and nationally.

Since its founding in 1996, RTO+P has worked with brands across many verticals and bring a strong background in the food and beverage spaces. Current clients include Reyka Vodka, MorningStar Farms, Peach Street Distillers, and more.

“We were drawn to the way the agency has historically elevated food and beverage brands,” says Michael Mohammed, CEO at Chronic Tacos. “They understood our business goals. We have no doubt that this partnership will help propel our growth in a big way.”

Chronic Tacos first opened its doors in Newport Beach, California, in 2002. The restaurant’s menu remains based on third-generation recipes, while its atmosphere exudes a laidback attitude born in the heart of Southern California. Currently, Chronic Tacos has more than 40 locations in seven states and two countries with plans for future expansions.

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