With new locations from the west coast to the east coast, Chronic Tacos is becoming a household name. Through the success of third generation recipes and its California roots, the brand has created a legacy of authenticity. In 2016, the California inspired Mexican grill store count grew by 50 percent and anticipates growing by the same margin in 2017.
“This growth came as a direct result of combining dedication to our roots, our guests’ appreciation for authentic food and the lifestyle we embody,” says Michael Mohammed, CEO and president of Chronic Tacos. “In Southern California, Chronic Tacos has a loyal following and we are excited to bring these same unique elements everywhere we go.”
Following the 2016 announcement of The Year of the Taco, Chronic Tacos heard the constant drumbeat of demand for quality fast casual food. Customers can now anticipate The Taco Life nationwide and closer to home. 2016 will see openings in:
Palmdale, California
Tustin, California
San Marcos, California
Burbank, California
Rowland Heights, California
Clovis, California
Oceanside, California
Orange Beach, Alabama
Salt Lake City, Utah
Chapel Hill, North Carolina
Avon, Colorado
Las Vegas, Nevada
Phoenix, Arizona
Tacoma, Washington
The momentum continues into 2017 with further debuts in:
Pacific Beach, California
Barstow, California
Hillcrest, California
Bell Gardens, California
Sacramento, California
Herndon, California
Alberta, Canada
Birmingham, Alabama
Fort Collins, Colorado
Wake Forest, North Carolina
Raleigh, North Carolina
Fort Meyers, Florida
Tampa Bay, Florida
Spokane, Washington
Chronic Tacos anticipates additional development beyond the brick and mortar. The brand has unveiled its Nothing to Hide campaign featuring major shifts toward sustainability and clean eating. Each restaurant location will now include all natural proteins, non-GMO tortillas, eco-friendly paper products. In addition the company has implemented a supply chain with full traceability on all ingredients.