Chuck E. Cheese marked the start of school for kindergarteners across the country with a new Kindergarten Kickoff program, providing free video resources and All You Can Play cards to more than 70 thousand students in 14 school districts.
“Starting kindergarten is one of the most exciting milestones in a child’s life, but this year, with remote learning, thousands of new students are missing out on all the fun and celebration this special time usually brings,” says CEC Entertainment Chief Marketing Officer Sherri Landry. “At Chuck E. Cheese, we want to help kids continue to be kids and celebrate America’s littlest learners with our Kindergarten Kickoff program.”
Participating school districts – including Florida’s Orange County Public Schools, Atlanta Public Schools and St. Louis Public Schools – received a collection of entertaining and enriching videos featuring Chuck E. and friends, with topics ranging from art tutorials and music exploration to silly songs and age-appropriate Spanish lessons. Each kindergartener in the partner school districts also received a complimentary 30-minute All You Can Play card, encouraging safe and distanced in-person play at their nearest Chuck E. Cheese location.