Chuck E. Cheese Introduces Summer Season Pass and New Rewards Program

    Industry News | May 19, 2021
    Chuck E. Cheese exterior storefront.
    wikimedia commons/Eteixido
    The Chuck E. Cheese Summer of Fun will feature a tiered seasonal pass program including gameplay, special food offerings and the most exclusive offerings the Company has ever offered for Summer Pass Members.

    Chuck E. Cheese announced its most valuable guest offering yet with the debut of its Summer Fun Pass Program and Summer of Fun event promotion, beginning Memorial Day Weekend thru Labor Day Weekend at all locations in the United States. Chuck E. Cheese Summer of Fun is the second event in the company’s newly launched 4 Seasons of Fun, a series of immersive seasonal events designed to delight families with new entertainment and themed value offerings throughout the year.

    The Chuck E. Cheese Summer of Fun will feature a tiered seasonal pass program including gameplay, special food offerings and the most exclusive offerings the Company has ever offered for Summer Pass Members. Guests will be able to easily enjoy their Summer Fun Pass benefits available on the new Chuck E. Cheese Mobile App available on iOS and Android.

    SAVE ON FUN ALL SUMMER LONG

    The Summer Fun Pass offers parents three ways to save every time they visit Chuck E. Cheese, with exclusive perks every week, so kids can stay busy all summer. Each pass pays for itself in just two visits!

    • Gold Level – Includes 120 min of game play and 1000 e-tickets each week, as well as one (1) large one-topping pizza, two (2) collectible cups with free refills, exclusive weekend play time, a ticket blaster experience, welcome gift and more. Available for just $89.99 (total savings of $342).
    • Silver Level – Includes 60 min of game play and 500 e-tickets each week, as well as one (1) large cheese pizza, two (2) fountain drinks, daily savings, exclusive weekend play time, welcome gift and more. Available for just $69.99 (total savings of $229).
    • Bronze Level – Includes 30 min of game play and 100 e-tickets each week, as well as one (1) personal cheese pizza, two (2) fountain drinks, daily savings and more. Available for just $39.99 (total savings of $124).

    A pre-event Flash Sale offer starting on May 22 – May 30 includes up to $10 in additional savings on each Summer Fun Pass when you buy through the new Chuck E. Cheese Mobile App. Passes can also be purchased in-store or online at chuckecheese.com/summer.  

    DELCIOUS SUMMER OF FUN MENU ITEMS

    Four new limited-time menu offerings bring a taste of summer favorites to Chuck E. Cheese. 

    • Summer Dippin’ Dots Sundae – Available in-store only, these fan-favorite rainbow Dippin’ Dots® are back and embellished with whipped topping and Sour Patch Kids candy bits.
    • Summer Dessert Pizza – This personal-sized pizza is smothered with a tasty strawberry topping, sprinkled with Sour Patch Kids® candy bits and drizzled with white icing.
    • Sweet Chili Hawaiian Pizza – This summertime pie features Sweet Baby Rays® sweet chili sauce, topped with sliced ham, juicy pineapple pieces and melty mozzarella.
    • Mini Corn Dog Basket – This carnival-inspired appetizer is served with french fries and a side of ranch or ketchup.

    Guests can also enjoy a special offer available for delivery and carryout orders only:

    • Summer Family Fun Pack – Two (2) large one-topping pizzas, one (1) goody bag, one (1) Summer Dessert Pizza and one (1) Summer Activity Sheet starting at $34.99. This deal is available for delivery or carryout only. Prices may vary. See location for details.

    “We are thrilled to give parents a new way to experience summer with another incredible seasonal special event and the introduction of our most valuable summer pass program ever,” said Sherri Landry Chief Marketing Officer of CEC Entertainment. “The new Chuck E. Cheese mobile experience will feature the Summer Fun Pass and allow us to help personalize our guests’ visits in a convenient and hassle-free way -- from home or in-store.  We can now help families track their past visits and plan ahead so they can focus on what matters most, creating memories and spending quality family time at their neighborhood Chuck E. Cheese.”

    NEW CHUCK E. CHEESE MOBILE APP & REWARDS PROGRAM

    Chuck E. Cheese continues its introduction of guest-friendly technology, giving parents the power to play in the palm of their hands with a new and fully integrated mobile app, the Chuck E. Cheese App, available on iOS and Android. Now, the Chief of Fun in every family can plan their next Chuck E. Cheese visit including redeeming rewards, managing promotions, booking birthday reservations and so much more.

    The Chuck E. Cheese App, available nationwide, lets families take play to the next level and take charge of their entertainment and experience whether in-store or at-home.  The new app was designed with convenience, ease of use and primetime-planning on center stage. Key features include:

    • Collecting and redeeming reward points and exclusive offers for members
    • Managing benefits and special perks with the all-new Chuck E. Cheese Summer Fun Pass 
    • Making birthday reservations and planning future visits
    • Purchasing and using gift cards
    • Finding information like store hours, nearest locations, and local promotions
    • Links to Chuck E. Cheese entertainment content on YouTube Kids and social media sites
    • Ordering food for pickup or delivery immediately with in-store ordering coming soon

    The new Chuck E. Cheese App will help the Company create guest-friendly personalized recommendations based on their preferences, spending, and ordering habits. The fun starts for each guest downloading the app, as each new Chuck E. Cheese Reward Member will automatically earn 500 e-tickets upon signup. Chuck E. Cheese Rewards gives users access to special offers, exciting rewards like free play time, e-tickets, and delicious pizza, special birthday treats, and more. For every dollar spent in-store, online and in-app, members will earn one reward point to be saved or redeemed.

    CHUCK E. CHEESE 4 SEASONS OF FUN

    Chuck E. Cheese 4 Seasons of Fun is a series of immersive seasonal special events that include Chuck E. Cheese Spring-tastic Celebration, Chuck E. Cheese Summer of Fun, Chuck E. Cheese Halloween Boo-tacular and Chuck E. Cheese Winter WINNER-land.  Each event features seasonal décor, food & entertainment offerings and fun for kids and the entire family, in-store, at-home and online.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.