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    Chuck E. Cheese Turns Delivery Boxes Into At-Home Game

  • Industry News October 10, 2019
    Chuck E. Cheese
    The do-it-yourself Alley Roller box comes with any medium or large pizza delivery order and includes three colorful, Chuck E. Cheese-themed game balls.

    Just in time for National Pizza Month, Chuck E. Cheese is launching a new pizza delivery box that transforms into an at-home version of its classic Alley Roller game. This innovation makes pizza night more fun by giving families a unique experience, delivering both pizza and play. Available from more than 500 Chuck E. Cheese locations through Grubhub, DoorDash and UberEats, families can now receive Chuck E. Cheese’s fun game with their order of delicious, fresh, handmade pizza.

    “Chuck E. Cheese is synonymous with fun and games – two things we know our guests love but don’t get with a typical pizza delivery,” says Ashley Zickefoose, chief marketing and concept officer, CEC Entertainment, Inc. “Now, by delivering Alley Roller, one of our most popular and iconic games, along with our freshly made pizza, we’re making it easy to bring home the fun on family pizza night.” 

    The do-it-yourself Alley Roller box comes with any medium or large pizza delivery order and includes three colorful, Chuck E. Cheese-themed game balls. To celebrate National Pizza Month, any large pizza delivery order will also come with the option to add Unicorn Churros for just $1 from October 15–October 31 exclusively through DoorDash and Grubhub.

    The innovative pizza box is the latest unique offering from Chuck E. Cheese, following its buzz-worthy dessert option Unicorn Churros introduced in May, and the more recent launch of Super Cauli Crust Pizza. The brand debuted All You Can Play in the summer of 2018, offering guests the option to purchase time instead of play points or tokens. Chuck E. Cheese is also continuing its national remodel initiative with more than 90 restaurants around the country receiving major interior and exterior updates to add a more contemporary look and feel to its family entertainment centers.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.