For the second year in a row, Church’s Chicken has turned in an impressive fundraising performance on behalf of No Kid Hungry. Last year’s efforts earned the brand No Kid Hungry’s Newcomer Award, and the 2017 results are delivering yet another record-setting total. This year, Church’s will proudly help No Kid Hungry provide more than 3 million meals to kids in the United States, with a total fundraising tally of $352,299.
“Our guests, team members and franchisees have shown a tremendous commitment to the communities and families we serve,” says Georgia Margeson, Senior Director of Advertising at Church’s Chicken and brand champion of the fundraising effort. “Everything we’ve achieved is because of their support, and we’re deeply moved and honored to continue making a difference through our relationship with No Kid Hungry.”
From March 27 through April 23, all participating Church’s restaurants also offered guests a coupon booklet with more than $20 in savings in return for a $1 donation to No Kid Hungry. Restaurants offered a Fill Your Plate, Fill Your Heart family meal for a special value price that also included a $1 donation. All of the proceeds from booklet sales and 100 percent of the $1 donation from the family meals goes directly to No Kid Hungry, a campaign that is ending childhood hunger by connecting children in need to programs like school breakfast and summer meals, and teaches low-income families to cook healthy, affordable foods. Every dollar raised provides up to 10 meals for kids. Learn more at NoKidHungry.org/onedollar.
Participation for the 2017 No Kid Hungry Fundraiser was nearly double that of the previous year, with 90 percent of participating restaurants selling at least 500 coupon booklets, and more than half of all participating restaurants selling 1,000 coupon books or more. A few restaurants event achieved astounding sales of more than 10,000 coupon books:
“Church’s has proven to be one of our most energetic and enthusiastic partners,” says Kate Steele, Senior Manager, Corporate Partnerships for No Kid Hungry. “They’ve shown that in creating the great chicken experiences guests love, they’ve also brought together communities that care about their neighbors, friends, and local children. We thank and applaud everyone who has supported this campaign for another year.”
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