As 2018 shapes up to be another year of strong momentum for Church’s Chicken in terms of sales, growth, and strategic planning, a number of the company’s top executives and field leadership teams will meet face to face with franchisees to discuss key business initiatives and future plans. Designed to engage in actionable dialogue with the broader franchise community, The Conversation Tour will make its stop in four of the brand’s key markets:
A robust all-day agenda is slated to spark positive conversation around operations, image, marketing execution and financials. The brand also plans to make key announcements on delivery and a structural change to how the brand will build upon its collective strength with its franchisees.
“The Tour is centered around urgency, pride, solutions— and progress,” says Chief Executive Officer, Joe Christina. “We have worked with a sound strategic plan to lead our franchisees towards igniting growth, driving guest satisfaction, and delivering the results we expect” continued Christina. “I’m proud of how far we’ve come—and know there’s more to do. We’re energized and excited about this Tour.”
Moving ahead for the brand is a pipeline of new development, both domestically and internationally. The brand’s new marketing campaign is also resonating with its target audience and delivering results. “We’re fast-tracking a number of menu innovations that will continue to satisfy existing and future guests of the Church’s brand,” says Christina. “These efforts are securing the next leap for our brand’s growth”.
Christina’s face-to-face leadership style has been a cornerstone of the brand’s re-energized strategic direction since taking on the top executive role in late 2016. Joining the CEO on the Conversation Tour are:
Tour “Roadies” also include Regional Franchise Directors Bob Bray, Bib Gibson, Pamela Preston and Harold Murphy; Field Marketing Managers Rob Burns, Missy Maio, Amanda Robbins, Kelly Staha and Victoria Vela; Zone Directors Angela Pettaway and Jorge A. Sierra. Each will be active participants in their respective markets throughout the Tour.
Another exciting element to the Tour will include live radio broadcasts where followers of the brand, guests and team members will get to hear all about the Tour. This is another way the brand is making connections and sharing the conversation with the communities they serve.
“This Conversation Tour is one way to further demonstrate that we’re listening and creating actionable and measurable commitments for the entire franchise system,” continued Christina. “It’s all about strengthening the brand and global commitment to our guests. Our vision to become the global franchisor of choice is clearer than ever.”
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