Church’s Chicken Launches New Web Site

    Industry News | December 16, 2002

    In an effort to reach consumers and potential franchisee applicants and boost brand awareness of its new ``Full Life™'' marketing campaign, Church's Chicken™, a division of AFC Enterprises, Inc. (NasdaqNM:AFCE), has launched a new interactive Web site,, courtesy of Atlanta-based Web-centric consulting and design firm Definition 6.

    The new site is geared mainly toward consumers and designed to complement Church's Full Life™ branding initiatives and its characters, Full Flavor™ and Full Pockets™. It includes access to Church's Chicken radio, television and print commercials, detailed nutritional information, a restaurant locator and information on special in-store promotions.

    Franchisees are given a special visitor login to access available company documents. The is also a special section of the site dedicated to Church's franchise opportunities where both national and international potential franchisees can apply directly online.

    News and information presented in this release has not been corroborated by WTWH Media LLC.