Industry News | December 16, 2002

Church’s Chicken Launches New Web Site

In an effort to reach consumers and potential franchisee applicants and boost brand awareness of its new ``Full Life™'' marketing campaign, Church's Chicken™, a division of AFC Enterprises, Inc. (NasdaqNM:AFCE), has launched a new interactive Web site, http://www.churchs.com, courtesy of Atlanta-based Web-centric consulting and design firm Definition 6.

The new site is geared mainly toward consumers and designed to complement Church's Full Life™ branding initiatives and its characters, Full Flavor™ and Full Pockets™. It includes access to Church's Chicken radio, television and print commercials, detailed nutritional information, a restaurant locator and information on special in-store promotions.

Franchisees are given a special visitor login to access available company documents. The is also a special section of the site dedicated to Church's franchise opportunities where both national and international potential franchisees can apply directly online.

Comments

I just saw a Church's Chicken Commercial advertising seafood and I cried with laughter these commercials are hilarious and very entertaining. The African American actor that plays the Manager is so effing funny my wife and kids fallout with laughter with his his antics because you never know what he is going to do next and poor Doug :) these actors are very funny. I especially like You must be some kinda... Chicken Genius.Church's Chicken you're back with a vengeance great food the service could use some sprucing up but the food is good and the price is affordable.Thanks

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